TBC…

It feels like I just finished writing my self-introduction and I am about to say goodbye to everyone. Time always flies so fast, right!

It all starts here, the course “Professional Communication in Munich”…

At first, I took the course simply because I wanted to know how do media work in Munich. But I got more than I expected.

In the past, I had more experience in advertising and marketing. This class gives me a new perspective of mass communication. Other than advertising and marketing, I’ve had the chance to learn more about journalism and public relations. They may have different positions, but what they have in common is that they also attach importance to the audience and want to tell a good story to the audience. During the lecture, I not only saw the profession of airport newsroom, newspaper printery, PR agency, and news agency, but also learned the German audience culture behind these media organizations, such as: how printed newspapers plays its crucial role to the public, and why a good story telling makes big impact through media communication. In addition, this blog writing experience is an unexpected surprise for me. During these days, we have tried different writing approaches and topics, and through contents of students from different countries, we have seen stories happening among the world.

If you ask me what the future for professional communication is, I will say, in the future it will be more diverse in terms of channels, but the core will remain the same, which is high quality contents. While latest events might be announced on Instagram rather than website nowadays for Munich airport, the importance of stories being heard stay identical. Süddeutsche Zeitung might start doing online version, but they stick on critical journalism. With Consense communications, the focus might shift from pure earned media to integrated PR communication, yet an effective and creative storytelling has never changed.

Wait! You ask me what about the life in Munich…

From the first glass of white beer at the Oktoberfest, I officially started my German life. I enjoy taking a 15-minute stroll through the English Garden from the U3 Universität station to the department building. I can never get tired of the scenery of the English Garden. I have seen winter all the way from autumn and also ushered in the first snow experience of my life. As a resident of an island country for the past 30 years, I finally know what it feels like to cross the border by train. My German level finally progressed from single words to complete sentences. Now I can use German greeting locals, getting coffee from cafes, and saying I love you to my boyfriend.

For me, this journey just begins.

I am very happy that I made this decision last year – put aside the familiar and come to Munich to embark on an adventure. I am very lucky, the more I know the city, the more I fall for it.

To be continued…