Valentine’s day: Love, Hype, and Marketing
Authors . Culture . Media . Opinion pieceEvery February 14th, the world fills with hearts, flowers, and romantic messages. Valentine’s Day is presented as the ultimate celebration of love, but beyond its emotional side, there’s something hard to ignore: it’s one of the dates that moves the most money globally. And not necessarily because love demands it, but because marketing has found
Final Blog Post: reflections on media, neutrality and my journey through Bavaria
Authors . Culture . Germany . MediaParticipating in this course offered me a unique opportunity to engage with several Bavarian media companies and dive deep into the world of professional communication. From conducting interviews to producing reportages and opinion pieces, I haven’t just learned the fundamentals of journalism; I have also found a platform to document my ideas and share perspectives
Second-Hand Fashion: against the environmental impact of the textile industry
Authors . Climate Change . Culture . Interview . Media . Media influence . Science . Society . SpainThe environmental impact refers to the effects that human activities have on the natural environment. Although these effects can sometimes be positive, most human actions generate serious damage to ecosystems. One of the industries with the greatest environmental footprint is the textile sector, whose impact extends across the entire life cycle of garments, from the
From São Paulo to Munich: The comfortable silence
Authors . City life . SocietyI arrive in the northern part of Munich on a pale Saturday morning. The apartment building looks almost silent from the outside. Bicycles are chained neatly in front of it, a thin winter light pressing through the windows. Inside the apartment complex, I step into the narrow elevator and press the button for the 4th
Old press & new pressures: Experiencing Süddeutsche Zeitung up close
Authors . Excursions . MediaWalking into the huge, loud space of the printing hall, I was struck by the scale and speed of the operation in Druckhaus Süddeutsche Zeitung. Our latest field trip gave us a behind-the-scenes look at how a traditional newspaper is trying to find its place in the digital age. We met one of the employees
Pedro Martín: “Journalism is tough, but exciting”
Authors . Interview . Media . Media influence . Spain . Sports . UncategorizedPedro Martín – Sports Journalist at Cadena COPE Pedro Martín, a true Madrilenian, works at Cadena COPE, one of the most prestigious radio networks in Madrid, Spain, specifically on the sports programme Tiempo de Juego. He is a key figure at the station, and his main role is to handle football statistics and data, as
Starting over on a new continent: Marina’s journey
Authors . InterviewIn an apartment in the northern part of Munich, I meet Marina Barbosa, my 25-year-old Brazilian friend. At 22, she experienced a burnout during her demanding full-time job in São Paulo, leaving her exhausted and questioning her life. Seeking a fresh start, she travelled almost 10,000 kilometers to work as an au pair in Munich.
Xiong’s here!
Authors . Student lifeHello dear all! I’m Xiong Run, a bachelor’s student majoring in International Journalism at Renmin University of China. German is my second foreign language, and I’d like to get more practice with it during my exchange semester. Besides, I’m basically here for cars, beer, and football, the specialties of Germany, huh? I’m a huge fan
The Power of Communication in Science: Lessons from the MSCL
Authors . City life . Climate Change . Culture . Excursions . Germany . Health . Media . Opinion piece . Research@IfKW . Science . UncategorizedSometimes, learning doesn’t happen in a lab or on a field trip it happens in a classroom, when someone manages to connect science to real life. That’s exactly what happened during our session with Bernhard Goodwin, executive director of the Munich Science Communication Lab (MSCL). I’ll admit, before that day I had never heard of
Taking my first step abroad!
AuthorsHej allihopa, I’m Tindra! I’m a 25 year old from the northern part of Europe. I was born and raised in Stockholm, which is the capital of Sweden. Stockholm is known for its stunning archipelago and historical old town, but also for its world-known artists like ABBA and Avicii, all of whom come from there.