Süddeutsche Zeitung: ”We are often asked if the printed newspaper is a disgrace to the environment”

The green transition is a highly debated theme in the western part of the world. Citizens and politicians are doing a lot but not enough to turn the table. As a green initiative, the Germans are going out of their way to sort garbage but at the same time, they cling to traditional print newspapers. Read More

The Past, Present and Future of the Süddeutsche Zeitung

Amongst the whirring sound of the printing press and the thick smell of ink, a sense of order and certainty could be felt. There was a job to be done, a deadline to meet. Anticipation hung in the air. This was the atmosphere of Munich’s Süddeutsche Zeitung Printery last Thursday evening as it pumped out Read More

Süddeutsche Zeitung: Maintenance of Circulation in Modern Media

In a time characterized by shifting patterns of media consumption,Michael Stengl, the sales consultant of the Süddeutsche Zeitung (SZ) demonstrated to us a prime example of maintaining its circulation. Through a combination of reader-centric strategies, digital adaptation, collaborative partnerships, and a firm dedication to journalistic principles, SZ has not only sustained tis readership but also Read More