The Active Neutral: A Tightrope Walk for Trust
ExcursionsIs the main goal of science communication to persuade people to act? This is a question that came to my mind during a meeting with an Munich Science Communication Lab (MSCL) expert. The answer from the expert was a clear “No.” To be honest, the very existence of a communication group focused purely on scientific
Media Philosophy through Studio Architecture
Excursions . UncategorizedEvery Wednesday 20:00, the garden studio in front of MBC Radio building in South Korea is crowded with people eager to see the radio show. In front of there, they can see famous idols and communicate directly with the DJ watching how radio proceed. Korean radio in the fields of entertainment tends to maximize visual
The Rhythm of Link
UncategorizedGuten Tag! I’m Jeonghyeon Lee from South Korea. But just call me ‘Lily’ because I understand how hard it is to say my name. Even for natives, it can be tricky: for example, my aunt still always call me Jeongyeon and it’s been about 20 years! I want to focus on communication, not pronunciation. My