The Past, Present and Future of the Süddeutsche Zeitung
Excursions . MediaAmongst the whirring sound of the printing press and the thick smell of ink, a sense of order and certainty could be felt. There was a job to be done, a deadline to meet. Anticipation hung in the air. This was the atmosphere of Munich’s Süddeutsche Zeitung Printery last Thursday evening as it pumped out
Süddeutsche Zeitung: Maintenance of Circulation in Modern Media
Excursions . MediaIn a time characterized by shifting patterns of media consumption,Michael Stengl, the sales consultant of the Süddeutsche Zeitung (SZ) demonstrated to us a prime example of maintaining its circulation. Through a combination of reader-centric strategies, digital adaptation, collaborative partnerships, and a firm dedication to journalistic principles, SZ has not only sustained tis readership but also
Media School Bayern: A Surprisingly Leafy Tree
Media . Student lifeThe road towards the media school Bayern was covered by leafy trees. It was a sunny, quiet Thursday morning. The sunlight poured through the gaps in the leaves and shone down on us, a group of future journalists. Firstly surprised by the far location, I then revelled in the greenery. aaaa Andre Wengenroth, the creative
Journalists should reflect the population
MediaIt is important that there are different types of journalists in the world, so that it is not only one viewpoint that is shown in the media. At the Danish School of Media and Journalism it is mainly the same type of journalist student they educate. But at the Mediaschool Bayern in Ismaning they might
The importance of responsible journalism – Interview with Dr. Lisa Auffenberg
Authors . Climate Change . Health . Media8th January 2024 – Group interview with Dr. Lisa Auffenberg In this interview with Dr. Lisa Auffenberg, a distinguished science journalist and LMU lecturer, we delve into the intricacies of conveying complex scientific topics to the public together with the other emerging trends in journalism. Dr. Auffenberg shares her insights on the challenges and responsibilities
Umwelt und Natur schützen : Umweltinstitut München
Climate Change . Health . Media30th November 2023 – Group Interview at Umweltinstitut München In a recent interview with the PR team of the Umweltinstitut München, Sandra Enoch and Jurek Vengels informed us about their work as head of online marketing and campaign planner. They shed light on their communication strategy with the aim to spread awareness on environmental issues
French press rights in today’s world
Authors . MediaPress freedom is a foreign concept to me as I simply assumed when writing in the creative field that people would have the freedom to pursue writing with regard to whatever or however they felt. I always believed that people who write as a professional career don’t have to abide by certain rules, but have
‘Press Freedom’ shouldn’t be a shaming word
Authors . MediaAccording to the report from Reporters Without Borders (RSF), the environment for journalism is ‘bad’ in seven out of ten countries, and satisfactory in only three out of ten’. When reading these words, I feel very upset about the overall press freedom situation in the world. But what makes me more upset is my country,
WHO LET THE DOGS OUT? Seems like the Czech Republic did: RSF Press Freedom Index 2023
Media . Politics . SocietyMay the 3rd: the National Day of Press Freedom. Dear diary… Freedom of speech and information is one of the fundamental human rights and building blocks of democracy. The ability to freely express one’s opinion reflects in the freedom of press. Also, on the other hand, this is a mutual symbiosis: journalists are considered to
Hopefully Czech press won’t rest on its laurels
Media . PoliticsFree access to information is one of democracy’s principles as well as plurality of opinions and freedom of speech. Reporters Without Borders published the annual World Press Freedom Index, this time for 2023. Let’s have a look at the result for the Czech Republic and its context. So how is Czechia doing? At first sight