Final Blogpost: Reflections on Professional Journalism

Exploring different forms of Journalism During this course on professional communication, I had the opportunity to explore different kinds of journalism and media practices through multiple field trips. These experiences provided not only a practical insight into how media institutions operate but also a deeper understanding of the role of professional communication in society. One Read More

When Image Becomes Power

In early 2026, South Korean media reported that the National Tax Service (NTS) had levied approximately 20 billion KRW (roughly €14 million EUR) in additional taxes and penalties on actor and singer Cha Eun-woo. This figure ranks as the 6th largest individual tax evasion case reported globally—marking the largest tax surcharge in the history of Read More

Learning to See Journalism Everywhere

Looking back at this semester in Professional Communication in Munich, I realize that what changed the most was not what I knew about journalism, but how I see it now. What began as a series of blog assignments and field trips slowly became a deeper understanding of how professional journalism works in practice, how media Read More

Final Blog: What This Course Taught Me About Journalism and Myself

Before this course, I tended to understand journalism as something only related to articles, news or online contents. I knew media was powerful, but never really aware how many layers existed behind what we consume everyday. This course completely shifted that for me, especially through the past field trips and real world exposure to different Read More

Valentine’s day: Love, Hype, and Marketing

Every February 14th, the world fills with hearts, flowers, and romantic messages. Valentine’s Day is presented as the ultimate celebration of love, but beyond its emotional side, there’s something hard to ignore: it’s one of the dates that moves the most money globally. And not necessarily because love demands it, but because marketing has found Read More

Journalism as a Public Service: Final reflections on my Professional Communication course

Hey everyone! As this semester is slowly coming to an end, I thought it would be a good moment to look back on what I have learned in my Professional Communication course at LMU Munich. This class was not just about writing a few blog posts. For me, it became a real introduction into the Read More

Walking Through Journalism: From Media Spaces to Meaningful Connections

Over the course of this journey, professional journalism has unfolded before me not as a fixed profession, but as a dynamic practice constantly negotiating between social responsibility, institutional constraints, technological change, and audience expectations. Through academic research, field trips, and direct encounters with media institutions, I have come to understand journalism not only as a Read More

Final Blog Post: reflections on media, neutrality and my journey through Bavaria

Participating in this course offered me a unique opportunity to engage with several Bavarian media companies and dive deep into the world of professional communication. From conducting interviews to producing reportages and opinion pieces, I haven’t just learned the fundamentals of journalism; I have also found a platform to document my ideas and share perspectives Read More

The Brand-Journalist Era

Munich was swallowed by a thick fog on the day I headed to Ismaning. Located just outside the city center, this area felt like a quiet, mysterious “media island.” Inside the Media School Bayern, the next generation of storytellers is being forged. It isn’t a typical ivory tower of theory; it is a non-profit powerhouse Read More

Media School Bayern: What It Really Means to Learn Media by Doing

Visiting Media School Bayern was not just a field trip — it felt like stepping into a real, working media organization. Before going in, I unconsciously imagined something very “academic”: classes, assignments, maybe some simulated projects. But what I encountered was much closer to a newsroom and a production studio than to a traditional classroom. Read More

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