Final Reflection: The Invisible Weight of the Image

Looking for a flow My time in Munich started with a simple curiosity about “flow.” From the industrial fires of my hometown, Ulsan, to the fast-paced energy of Seoul, I’ve always been obsessed with how things connect. Over the past semester, this blog has been my personal record of those links—whether I was looking at Read More

When Image Becomes Power

In early 2026, South Korean media reported that the National Tax Service (NTS) had levied approximately 20 billion KRW (roughly €14 million EUR) in additional taxes and penalties on actor and singer Cha Eun-woo. This figure ranks as the 6th largest individual tax evasion case reported globally—marking the largest tax surcharge in the history of Read More

The Brand-Journalist Era

Munich was swallowed by a thick fog on the day I headed to Ismaning. Located just outside the city center, this area felt like a quiet, mysterious “media island.” Inside the Media School Bayern, the next generation of storytellers is being forged. It isn’t a typical ivory tower of theory; it is a non-profit powerhouse Read More

The Liminal Threshold: Negotiating Comfort and Control at the Global Hub

Whenever we transition to a new phase or domain, we inevitably encounter a boundary. This boundary, where two distinct realities meet, inherently implies negotiation and competition. A night spent at Istanbul Airport revealed a continuous, silent negotiation unfolding within the stillness. Ultimately, this threshold—where individual desire clashes with systemic control—defines the core dilemma of our Read More

Future of Newspaper: As The Media’s Underground Bunker

When I visited SZ, I passed through a bunker-like entrance, where many workers were working late to print the next day’s news. Though the machines print countless characters at incredible speed, even the fastest printer cannot surpass the speed of electronics. Facing this decline, I was reminded of the “Underground Bunker” I felt at the Read More

Being a Dream Breaker – to the Next Chapter

What’s your dream? Is there a goal you want to achieve? Here is the girl after her dream came true. This is the story of Woojin Kim, who got a job as a nurse right after graduating from university and has been working at a hospital in the city for about two years. We will Read More

The Active Neutral: A Tightrope Walk for Trust

Is the main goal of science communication to persuade people to act? This is a question that came to my mind during a meeting with an Munich Science Communication Lab (MSCL) expert. The answer from the expert was a clear “No.” To be honest, the very existence of a communication group focused purely on scientific Read More

Media Philosophy through Studio Architecture

Every Wednesday 20:00, the garden studio in front of MBC Radio building in South Korea is crowded with people eager to see the radio show. In front of there, they can see famous idols and communicate directly with the DJ watching how radio proceed. Korean radio in the fields of entertainment tends to maximize visual Read More

The Rhythm of Link

Guten Tag! I’m Jeonghyeon Lee from South Korea. But just call me ‘Lily’ because I understand how hard it is to say my name. Even for natives, it can be tricky: for example, my aunt still always call me Jeongyeon and it’s been about 20 years! I want to focus on communication, not pronunciation. My Read More