When Image Becomes Power

In early 2026, South Korean media reported that the National Tax Service (NTS) had levied approximately 20 billion KRW (roughly €14 million EUR) in additional taxes and penalties on actor and singer Cha Eun-woo. This figure ranks as the 6th largest individual tax evasion case reported globally—marking the largest tax surcharge in the history of Read More

Learning to See Journalism Everywhere

Looking back at this semester in Professional Communication in Munich, I realize that what changed the most was not what I knew about journalism, but how I see it now. What began as a series of blog assignments and field trips slowly became a deeper understanding of how professional journalism works in practice, how media Read More

Final Blog Post: A Semester of New Experiences

My first semester in Munich was enriched with new experiences that have made my time here unbelievably enjoyable. I first came here in September, so I got to experience those last bits of summer before the snowy winter came in. I got to explore this new city, appreciate the architecture and visit museums and various Read More

Valentine’s day: Love, Hype, and Marketing

Every February 14th, the world fills with hearts, flowers, and romantic messages. Valentine’s Day is presented as the ultimate celebration of love, but beyond its emotional side, there’s something hard to ignore: it’s one of the dates that moves the most money globally. And not necessarily because love demands it, but because marketing has found Read More

Final Blog Post: reflections on media, neutrality and my journey through Bavaria

Participating in this course offered me a unique opportunity to engage with several Bavarian media companies and dive deep into the world of professional communication. From conducting interviews to producing reportages and opinion pieces, I haven’t just learned the fundamentals of journalism; I have also found a platform to document my ideas and share perspectives Read More

Deutches Museum: Communicating a Message

I found our trip to Deutsches Museum unexpectedly enjoyable. The tour that we took was very different from what I had imagined. I assumed the tour was going to be about the technology that is used in the journalism field however I found the tour being about how the museum communicates messages to the public Read More

Curating curiosity: an experience at the Deutsches Museum

On a small island between the banks of the Isar River lies the world’s largest science and technology museum: the Deutsches Museum. Upon arrival, we were welcomed by Sabine Pelgjer from the Press and Public Relations department, who provided fascinating insights into the institution’s inner workings. Organized in five different floors and designed with a Read More

Second-Hand Fashion: against the environmental impact of the textile industry

The environmental impact refers to the effects that human activities have on the natural environment. Although these effects can sometimes be positive, most human actions generate serious damage to ecosystems. One of the industries with the greatest environmental footprint is the textile sector, whose impact extends across the entire life cycle of garments, from the Read More

Reportage about the Oktoberfest: Traditional celebration, or an overpriced festival?

Hey everyone! I’m back with another post from my Professional Communication course at LMU. For this assignment, we were asked to write a reportage about a topic in our environment that raises a question or shows an issue. Since I’m currently on exchange in Munich, I decided to finally go to Oktoberfest, something I had Read More

The disappearing of Italy and its cold, demographic winter

There is a sound that is growing increasingly rare across vast areas of the Italian peninsula: the chatter of children leaving school and their laughter while playing all afternoon in that small park amongst the flats and houses. From the ridges of the Apennines to the valleys of the Alps, and across the inland territories Read More

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