What happened to newspapers? A comparison between printhouses (SZ and Athesia)
Excursions . MediaWhen we think of media nowadays, our minds usually jump to the Internet and its addicting social media feeds. Online news are characterized by catchy and quick information, whose power is strong enough to make us scroll for endless hours on a screen. Yet, although companies currently race to become more and more digital, I
Field Trip 3: Süddeutsche Zeitung – Visiting a printing house, which will NOT become a museum in a few years
Excursions . GermanyHey everyone! I’m back again with another post from my Professional Communication course at LMU. This time we visited the printing house of Süddeutsche Zeitung (SZ) in Munich, and honestly, I was surprised how alive and busy everything still is. Our guide was Michael. He began the tour with a clever remark: some people assume
Old press & new pressures: Experiencing Süddeutsche Zeitung up close
Authors . Excursions . MediaWalking into the huge, loud space of the printing hall, I was struck by the scale and speed of the operation in Druckhaus Süddeutsche Zeitung. Our latest field trip gave us a behind-the-scenes look at how a traditional newspaper is trying to find its place in the digital age. We met one of the employees
The Power of Communication in Science: Lessons from the MSCL
Authors . City life . Climate Change . Culture . Excursions . Germany . Health . Media . Opinion piece . Research@IfKW . Science . UncategorizedSometimes, learning doesn’t happen in a lab or on a field trip it happens in a classroom, when someone manages to connect science to real life. That’s exactly what happened during our session with Bernhard Goodwin, executive director of the Munich Science Communication Lab (MSCL). I’ll admit, before that day I had never heard of
BR- Bayerischer Rundfunk: Discovering the World Behind the Microphone
Culture . Excursions . Germany . Interview . MediaOur field trip to Bayerischer Rundfunk (BR) turned out to be one of those days that start as “just another school visit” but end up changing how you see things. I didn’t expect to enjoy a radio station visit that much . By the end of the day, I found myself genuinely impressed by how
Munich Science Communication Lab : Let’s protect science !
ExcursionsThis joint initiative (uniting Ludwig-Maximilians-Universität München, Deutsches Museum, Naturkunde Museum Bayern, SNSB – Staatliche Naturwissenschaftliche Sammlungen Bayerns, Helmholtz Munich, Mediaschool Bayern, and Technische Universität München) has a clear goal: to protect science. SCL’s purpose is to make scientific information clear and accessible to the public; to that end, they run open calls, workshops, exhibitions, and
Bayerischer Rundfunk : Between tradition and novelty
ExcursionsDuring our visit to Bayerischer Rundfunk on 23 October 2025, we stood at what felt like a breaking point between tradition and novelty. Walking through the building and listening to our kind guide full of stories, it was clear that history had been made within these walls, some of which survived the second world war.
Public Broadcasting in Germany: Visiting Bayerischer Rundfunk
Excursions . MediaHi again readers! Let me tell you all about the interesting experience I had at our first field trip within the course of Professional Communication. We got the opportunity to visit one of Germany’s biggest public media broadcast institutions in person: Bayerischer Rundfunk (BR). Personally I was looking forward to this experience a lot, and
Insights from meeting with Munich Science Communication Lab
Excursions . MediaHello everyone! I’m back with another post, this time I will tell you about our session learning about the Munich Science Communication Lab! This time we got to meet Bernhard Goodwin, executive director and board member of the Munich Science Communication Lab (MSCL), and it was an inspiring experience. MSCL is a non-profit research and
Field Trip 2: Munich Science Communication Lab – Understanding how Science meets Society
Excursions . GermanyHey everyone! I’m back again with another post from my Professional Communication course at LMU. This time, our “field trip” was a bit different: we didn’t actually go anywhere. Instead, the speaker came to us… We met Bernhard Goodwin, who introduced us to the Munich Science Communication Lab (MSCL). It was founded in 2021 at